Marketing

Interested in recruiting people with disabilities to your facility? Here are some easy tips to help you with your new marketing venture.

Contact inpatient and outpatient rehabilitation facilities and other organizations that support persons with disabilities.
Leave your fitness center brochures in places that offer recreational support for people with disabilities, such as therapeutic horseback riding centers or handicap ski centers.
Meet with local support groups to alert them about your facility.
Giving therapists and social workers free passes to your facility will lead to future referrals for your fitness center. Give them a chance to try it out first-hand. If they know that a facility is accessible, they can refer clients there comfortably.
When offering a fitness center that is accessible to people with disabilities, keep in mind that some people may have financial barriers. Consider offering sliding scales for payments, waiving the sign-up fee, or giving free trial passes.